About this project
Henderson Cashmere is a premium Norwegian clothing brand known for sustainable, 100% cashmere garments, traditionally sold through retailers like Ferner Jacobsen, Ginny, and Gunnar Øye.
To expand their reach and take control of their customer relationships, Henderson needed their own digital presence, with a storefront that matched their brand quality and enabled direct-to-consumer sales across Europe.
In collaboration with design studio Tangram, I built a fully custom front-end connected to Shopify as the e-commerce engine, delivering a seamless and scalable digital experience.
Resultater
- Tailored, Brand-Driven Storefront. A fully custom UI built to reflect the elegance of Henderson’s product line, with focus on aesthetics, UX, and storytelling.
- Shopify as the Backoffice. Leveraged Shopify for inventory, payments, and order management, keeping things simple behind the scenes, but powerful enough to scale.
- International Expansion Ready. Built with multi-market support in , ready for future rollouts in other currencies, languages, and logistics zones.
- Close Design Collaboration. Worked closely with Tangram to ensure the digital experience matched the premium physical brand and elevated it for the online space.
With this launch, Henderson gained full control over their brand and sales channels, laying the foundation for long-term growth in both Norway and international markets.
